You may find that your old content is not compliant with Google’s latest SEO algorithms. Another possibility is that some of your old posts are simply outdated or contain dead links. This is a common problem, and it cause your site to be penalized by the search engines.
There are some actions you can take to remedy this situation. One solution is to simply remove any articles or blog posts that are problematic. This, however, leaves you with a vacuum in your content that must be filled. Rather than simply deleting your content, you may be able to improve it by making a few simple changes. In this article, we’ll be exploring ways to clean up old blog posts to better optimize them for the search engines.
Correct Any Mistakes
It’s a good policy to re-read any blog posts that were written more than a year ago. Make sure they are well written and don’t contain errors, such as misspelled words. If you didn’t use a spellchecker when you wrote the post, now is a good time to use one.
You should check for any information that is outdated, such as recommending products or services that are no longer in business. You should also check any links in the blog posts. If any links don’t work, either remove them or track down the correct link and replace it. Having dead links in your content is bad for both SEO purposes and establishing your credibility with your readers.
Make Your Content More Reader Friendly
Aside from obvious mistakes, you may find that some of your posts are not easy to read due to the layout or the way you use paragraphs. If you have, for example, long blocks of text without separations, this will be tedious for readers.
Break up long paragraphs into shorter ones. You can also make your content more appealing by using bullet points or lists. For this, you don’t have to make any substantial changes in the content, just the way it’s displayed.
A very simple way to give your old posts new energy is to create new titles for them. You don’t necessarily have to do this for all of them. Read over your titles and consider if some of them could be better optimized. Sometimes new terminology comes along that can be applied to older ideas. This may cause you to make some changes in the actual posts, but you can start off with the titles.
Optimize Your Old Content
Do some of your old posts break some of Google’s newer rules? For example, did you overstuff some of them with keywords or use the same anchor text multiple times? These are actions that can prevent your site from ranking well!
It’s not that hard to do an update of your old posts that correct such mistakes. The key to this is diversity. If you find that you are overusing the same phrases, find some replacements. This goes for outgoing links as well as the general body of the text. Make sure the posts sound natural and not like you’re trying too hard to rank for certain keywords.
Additionally, if there are videos or images in the posts, these too should be optimized. This includes names and descriptions of these media files.
Make Additional Improvements to Your Old Content
Aside from cleaning up any obvious mistakes in your old posts, you may be able to make them better and more up to date. Consider if any new information about the topic has appeared since you wrote the post. Perhaps there are some new reference materials you could add or new resources you could recommend.
With the internet, everyone wants the very latest information. Something that was perfectly solid a year or two ago could be practically obsolete by now. That’s why it’s crucial to update your content frequently. In many cases, this doesn’t take more than a few minutes work.
Link to Your Old Posts
One way to breathe new life into old content is to simply link to it! In other words, when you create a new post, find some relevant older ones that you can link to. You can also link to these posts in social media, forums or other sites that you use.
Of course, you want to make sure the old posts are still relevant before you link to them. For that reason, make sure you follow the previous tips before you link to any old posts. You can do the reverse as well. Go back to old posts and insert links to newer ones. All of this internal linking is very good for your site’s SEO.
Look Over Your Old Posts
It may seem like a tedious job to go back and re-read all of your old blog posts, particularly if you’ve had the site for a long time. However, it can be a good use of your time. Think of it this way – it’s less work to update old posts than to write new ones from scratch. And the rewards, in terms of SEO and visitor response, can be just as great when you improve old content.
Outdated content or posts with broken links can do more harm than good to your site. So can any posts that aren’t well optimized for the search engines. That’s why it’s important to go back every so often and check your old content. This can do a great deal to retain your readers as well as improve your site’s rankings with the search engines.