When you are researching for a good web hosting company to host your website, it’s likely that you’ve seen offers for free Google AdWords credits. If you’re not sure what these are, or how to use them, this article will be dealing with this topic.
Google AdWords is one of the most popular advertising networks on the web. It can be a powerful way for advertisers to get lots of traffic to their websites. Yet advertising with Google can be expensive. You sometimes must do some testing before you find the right ad copy and offer. Free Google AdWords credits can help you get started with an advertising campaign without investing your own money.
Let’s see how this works and how you can take advantage of free Google AdWords Credits.
What is Google Adwords
To begin with, I should say a few words about Google AdWords. This program works hand-in-hand with Google AdSense. Both use the pay-per-click model. This means that, as an advertiser, you pay a certain amount every time someone clicks on your ad.
Pay-per-click can be lucrative for advertisers. Some advertising platforms charge you for impressions, which is quite a bit different. With pay-per-click you don’t have to pay when someone only views your ad but doesn’t click on it. Of course, there’s no guarantee that everyone who clicks on an ad is going to buy your product, sign up for your newsletter list or do whatever you have intended them to do. You do, however, at least have a certain assurance that they have some interest in your ad.
Google AdSense is the other side of this equation, and consists of publishers’ websites where these ads appear. This is important to note as an AdWords user, because you want to make your ads as targeted as possible. The way you phrase your ad, and the type of keywords you use will determine which websites (or videos, as the case may be) display these ads.
Free AdWords Credits
As effective as AdWords can be, it can be expensive to get started with it. Free AdWords credits are therefore quite welcome, especially for new advertisers. These free credits are often offered by web hosting companies who have developed partnerships with Google.
Google is happy to give away a certain number of credits. They are hoping that you benefit from their AdWords program and continue to advertise once your credits run out. The web hosting companies, for their part, are also glad to have this arrangement. It gives potential customers an incentive to sign up with them.
Some of the best web hosting companies that offer free Google AdWords credits are:
These are just 3 of the best web hosts who offer this type of bonus. They all are generous and offer either $100 or in the case of WebhostingHub, up to $125 worth of AdWords credit for free.
The way WebhostingHub works is slightly different from the other two web hosts, where the company will match what you spend up to $125 in your first month with AdWords Express. So if you spend $120 during your first month after you sign up for Adwords Express, you will get $120 Google Adwords credit deposited into your account.
Naturally, you wouldn’t pick a web host solely because they are offering good AdWords credits, but it is certainly a nice extra if you like their other features as well.
How to use Free Google AdWords Credits
If you do sign up with a web host that offers these credits (or claim them through some other online coupon or offer), you should get as much as you can out of them. Don’t have the attitude that since it’s free, you don’t have to use them with any care.
It’s best to spend your free advertising credits as if you were spending your own money. They can, after all, be extremely valuable if you create a profitable ad. On the other hand, if you spend them frivolously, you will simply use them up quickly without having made any money or, even more importantly, learnt anything.
Here are a few tips to keep in mind when advertising with Google AdWords. These tips are equally valid whether you are using free credits or real money.
Do Keyword Research
The cost of your ads will depend on the keywords you target. The Google Keyword Tool can help you find keywords that are popular.
You want to make sure that you are choosing keywords that will interest the people in your target audience.
Consider Your Budget
Even if you’re using free credits, keep in mind that these will run out fairly fast. So you must consider how much you’re willing to pay for each click. How much you are willing to bid on keywords depends on your goals.
If you are thinking long term and have some money to invest (once your credits run out), you may be willing to pay a lot for clicks. This can be worthwhile if you’re building an email list, for example. But, if you’re trying to sell a product outright, you have to make sure you’re making enough to justify the cost of the clicks.
Have a Compelling, Relevant Landing Page
Your landing page is just as important as your ad. This is where people will land when they click on your ad. It must be relevant and consistent with what the ad promised. If you mislead people with your ads, you may get lots of clicks, but you’ll have low conversions.
Do Split Testing
Don’t just try one ad. Try several different ads, as well as different landing pages. This will let you track which ones are most effective. If you constantly split test your ads, you will be able to fine tune them and make them more profitable over time.
Take Advantage of Free Google AdWords Credits
Free Google AdWords credits are not hard to find, but not everyone makes use of them. Some people who sign up for web hosting forget to use these credits. This is a complete waste, as you could potentially start a profitable business with a good advertising campaign.
On the other hand, don’t expect too much from your first campaigns. You might get it just right the first time. Yet, you may have to tweak and test your ads until you come up with one that’s profitable. This is normal, so you shouldn’t let it discourage you.
The great thing about free Google AdWords credits is that they give you some breathing room. You can test some ads out without using any of your own money. For web hosts who offer free advertising credits, I highly recommend the 3 that are listed above. Bluehost is in fact also the number 1 ranked web host and they offer a generous $100 worth of free Adwords credit!