When I first started blogging in what seemed like ages ago, I was obsessed with Search Engine Optimization or SEO. I read all there was to read about it (there weren’t much stuff written on it back then) and put them to practice. Did it work? Well, some did while others were a waste of time.
But over the years, search engines had dramatically changed and enhanced their search rankings criteria. It now places much more emphasis on how valuable your information is to your readers. And rightly so too.
What’s SEO and Why Should You Care
Right, a short explanation of SEO and what it does. SEO is short for search engine optimization and is the art of applying effort to make a website more search engine friendly, so that it will increase its appearance on a search engine’s organic (unpaid for) search results.
Now, the higher your ranking is, the higher your chances are for your website to be found by searchers. After all, this is the information age where knowledge and answers are just a keyword(s) search away. On the other hand, the further away you appear from the first results page, the lesser your chances are of ever being clicked on. Hence, SEO is essential for a healthy website!
5 Simple SEO Tips That Works
As mentioned earlier, search engines especially Google, have consistently adjusted their policies and algorithms. Their latest algorithms are called the Panda and Penguin updates. Regardless of whether you are a beginner or a seasoned online marketer, it is imperative that you understand and adapt your blog or website to these changes.
To help you do this, we have put together 5 latest SEO tactics that can help your blog or website dominate Google and other search engines. We have also taken the pleasure of arranging them nicely into an infographic for an easier reading.
If you own a blog, you can share this SEO infographic on your blog so that your readers can benefit from it too.
Let’s examine the important points in this infographic one by one. You can share with me in the comment box below if you have anything to add. I welcome comments!
Use Linking Strategies That Work Today
You probably heard that building backlinks is essential in building good SEO. Yes, that’s true. However, the strategies are slightly different now that Google has introduced the Panda and Penguin updates!
Google’s Panda Updates
Simply put, Google created Panda updates to reward websites with original content and provide quality & useful information. At the same time, they downgrade the rankings of websites which provide little value to readers e.g. content farms, or spammy websites.
Google’s Penguin Updates
The Penguin updates are targeted at websites which use black hat SEO techniques, such as buying links, exchanging links and all the other techniques which try to game the search engine’s ranking algorithm. Websites who practice black hat tactics to obtain higher SEO will be penalized. If you have been using such methods, then it is time to amend your website immediately!
So What Are Good Linking Strategies
- Build high quality links. Examples of high quality links are links from a good authority website or from a trusted website. One such high quality link will better improve your ranking than thousands of low quality links.
- Diversify your links. Have links that come from different sources e.g. both internal and external links, as well as from different types of websites. And the more diversify your links are, the more valuable your information are. Search engines will reward you for them.
- Build your links naturally. Take your time in building links. Too many links early in your website building days will make it look suspicious and unnatural to search engines. And may even make it look irrelevant. Hence, a low SEO ranking!
Acquire an Aged Domain or Authority Website
This strategy requires a little bit of investment. In the SEO world, domain age and domain authority matters.
Search engines algorithm reasoned that if the websites have been around for so many years or has authority to it, they are not spam sites. I know this is subjected to arguments but the truth is that search engines rank such websites higher than newer websites if both were to have exactly the same content.
However, it doesn’t mean that it will automatically land you on the search results’ first page. You will still have to work at posting quality articles to increase your SEO.
One word of advice though. Be sure that you go to a legal and trusted domain reseller to purchase such domains.
Proper Use of Keywords
You probably have heard about how important keywords are in the past. They are still essential SEO building blocks today. But the rules have changed… no more keywords stuffing.
A few things to remember when it comes to keywords.
- Apply your keywords into appropriate areas in your content i.e. page and post title as well as sub-headings. You should also sprinkle your keywords into your content where appropriate.
- Choose your keywords properly and vary them. You can use Google AdWords tool for your research.
- Keywords can be easily added in your title, description and keywords meta-description tags through many content management systems like WordPress. To make it easier, you can use a good WordPress SEO plugin. One recommended plugin is All in One SEO Pack.
Deliver Great Content
“Delivering great content” is another requirement that you have read in almost every SEO post on the Internet. I can’t emphasize just how important this is in determining whether you are on your way to the first page of the results page or the opposite way.
There used to be a time when websites (or content farms they are called) would engage freelance writers to churn out lots of poor value content that are stuffed with certain keywords in order to capitalize on search engines’ SEO algorithms. But this is suicidal these days. It is considered a kind of social spamming!
Now that Google has fine-tuned their algorithm, quality websites take precedence. Content that delivers real value to readers is what that counts. Be it information, advice or even entertainment, as long as your readers are able to take home some value from your website, your website will eventually be discovered by the search engines.
Keep An Eye On Your Competition
And lastly, be aware of your competitors’ actions. If they are doing something great, you can certainly learn from them, from content (but don’t copy) to visual appeal to SEO strategies. If they are not doing something right, well, you can learn from their mistakes too.
Just how do you keep an eye on your competition? A great way is for you to subscribe to their newsletters. Not only will you learn about their marketing strategies, you will also be able to see how they communicate with their subscribers.
Another way is of course through social media. You knew that was coming didn’t you? Like their Facebook and follow their Twitter account and you will get a peep at what they are doing.
Just a quick note here. Please don’t expect to instantly appear on Google and other search engines’ first page right after applying these strategies. Increasing SEO ranking takes time, months and sometimes even years.
The most important thing is consistency. Focus on making your blog or website a better reading experience, and you will be rewarded with higher SEO ranking and tons of targeted visitors coming your way. Good luck and have fun optimizing your website for search engines!
Oh, do remember to share my SEO infographic above with your social media friends and if you have a blog, you can also re-post it.
If you like interesting infographics, I would like to recommend you to check out, the following: