If you have a blog or website, you are surely interested in the latest SEO tips that can help you get to the first page of Google and other search engines. This is the challenge that faces everyone online, whether you are a beginner or a seasoned online marketer. As Google changes its policies and algorithms regularly, you have to constantly rethink your tactics.
Importance of SEO for Ranking in the Search Engines
Search engine optimization is something everyone with a website must be concerned with. Otherwise, how are people going to find your site? The majority of people seeking information on a topic are going to type certain keywords into a search engine, usually Google.
You want to make sure your site is highly visible when searches are done. It’s a proven fact that the top few listings on Google get the majority of the traffic.
If you’re not on the first page of listings, you have little chance of getting many visitors. For this reason, SEO is vital for the health of your site. With this in mind, the following SEO tips will help you to dominate Google and get tons of targeted visitors coming your way.
Use linking strategies that work today
SEO is a quickly evolving field. If you use SEO tactics from even a couple of years ago, you will most likely fail. Not only are outdated techniques not going to help you, they may actually cause your site to get penalized by Google’s latest updates.
If you want to stay in Google’s good graces in the post-Panda and Penguin internet world, you should pay special attention to these points regarding backlinks:
- Build high quality links
If your links are irrelevant or low quality, they are worse than having no links at all. In fact, many experienced marketers are actually removing some of their spammy links to make sure their sites are safe from Google’s wrath.
- Diversify your links
It’s also essential not to have all your links coming from the same source. The more diversity you have with your links, the more highly Google will value your site.
- Build your links naturally
This was actually good advice even before Panda and Penguin, but it’s even more important now. Don’t be in a hurry to get thousands of links, especially to a new site. This will only make your site look suspicious to Google, and it will be likely to get your site buried in the rankings.
- Build high quality links
Acquire an aged domain or authority website
The sites that are faring best in today’s SEO landscape are authority sites and those with some age. So what can you do if you’ve just started your site or are planning to start one? One possibility is to invest in a domain or website that already has some age and authority.
This will require an investment, but it doesn’t necessarily have to cost you a fortune. If you want to buy a site that already has substantial traffic and income, this will indeed be costly. However, you can find good deals on aged domains that haven’t been developed.
Proper use of keywords
Keywords are the building blocks of SEO. This is what your potential visitors are using to find your site. There are certain places where you should pay special attention to your keywords-
- Page and post titles
- Beginning and ending of your content
- Title tags and meta-description tags
The worst mistake you can make with keywords nowadays is to overuse them. This is a practice that is known as “keyword stuffing” and it’s one of the things that Google penalizes!
Once you’ve chosen your keywords, use them as naturally as possible. Aside from the above recommendations, don’t go out of your way to keep using them over and over again in your content.
Deliver great content
This is perhaps the most valuable piece of SEO advice we can offer, as the search engines today are rewarding those sites that deliver the maximum value to visitors. If you follow these guidelines, you have a much better chance at ranking on Page 1 with Google:
- Make sure your site has some quality original content
- Stay relevant to your main topic or niche
- Link to authority sites
This doesn’t mean you must use 100% original content on your site. If you find a good article from an article directory, it’s fine to reprint it (provided you follow the rules and give the proper credit). However, you should also be putting some original content on your site as well. Never plagiarize, and avoid “spun” articles that are poorly rewritten versions of other articles!
Linking to authority sites ties in with our first tip regarding backlinking, but it also helps to make your site more useful to visitors.
Keep an eye on your competition
No matter what kind of site you have, you will have some competition. You are mainly concerned about other sites in your niche that are on page 1 of Google. Don’t worry too much about sites like Wikipedia and leading news sites that are often at the top of the listings. These aren’t really your competition, and you can’t usually outrank them anyway.
You should be researching sites that are more like yours, blogs or websites that provide information on a topic and sell products or services. If your competitors are outranking you, try to find out what they are doing. You don’t want to copy someone else’s site, but you can take a look at what kind of content they are offering, the visual appeal of their site and the layout.
If you want to take this a step further, you can acquire software that will tell you where your competition is getting its backlinks from. Then you can get the same links to catch up with or surpass them!
These are some effective tips to help with your site’s SEO. They are designed to get your site to the top of the rankings with Google’s latest updates. Of course, you must stay informed on the latest news when it comes to SEO and search engines, as you never know when another update might change everything once again!
What are your SEO strategies to stay on the top of the search engines result pages? Share with us below.